The hardest thing about marketing in any small business is to convince people that you are different.
And if you don’t all that’s left is price. Liquidators everywhere tell story after story of how the race to the lowest price resulted in failure after failure.
But let’s not pretend it is easy to get it right.
Our aim is to help you have a deeper understanding of your brand and the small steps you can take to differentiate yourself.
At Accross Business, we regularly refer to the experise of our friends, Daniel Oyston at Marketing Builder and Nick Bendel at Hunter&Scribe. These experts approach the same end goal from a different angle. And both approaches work a treat.
Every now and then we come across a newsletter article which validates everything they say, and everything we believe.
Check this article from Strategy+Business. Follow the link, it’s well worth spending five or ten minutes.
And of course, if you want to know more, you know where I am.
Book here to meet with Kieran on Zoom. You pick the time.
