Sustainability is an economic decision

When we think about sustainability, so many ideas spring to mind.

Of course what we hear is only what our usual networks tell us. Most that information comes from “headline solutions”. And headline solutions are by their nature, designed to attract attention and sell a message that we are probably already conditioned to hear.

This article from strategy+business digs a little deeper into some products sustainability stories. It doesn’t try to tell you what you should and should not believe. It does however raise some interesting possibilities.

And of course, if you want more information on what sustainability means in your business, you know where to find me.

Link to article