Sustainability: You will be dead, but your kids and their kids will live on. Should you care?

Sustainability is a buzzword that often gets thrown around in the media, in politics, and in everyday conversations. But what does it really mean? And why should you care about it?


Sustainability is the ability to meet the needs of the present without compromising the ability of future generations to meet their own needs. It means living in harmony with the natural environment and using resources wisely and efficiently. It means creating a society that is fair, inclusive, and resilient.


But why should you care about sustainability if you will be dead in a few decades? What difference does it make to you how the world will look like after you are gone? Shouldn’t you just enjoy your life and let your kids and their kids worry about their own problems?


The answer is no. You should care about sustainability because it affects your business in many ways, both directly and indirectly. Here are some reasons why:


– Sustainability is good for your health and well-being. Working and living sustainably means reducing your exposure to pollution, toxins, and diseases that can harm your physical and mental health. It also means having access to clean water, nutritious food, and green spaces that can enhance your quality of life.

– Sustainability is good for your economic well-being and security. Living sustainably means supporting businesses and industries that create jobs, innovation, and wealth while minimising the depletion of natural resources and reducing the impact on our environment. It also means reducing the dependence on fossil fuels and foreign imports that can make us all vulnerable to price fluctuations, conflicts, and shortages.

– Sustainability is good for your culture and values. Living sustainably means respecting the diversity of life on Earth and the rights of other people and animals. It also means preserving the heritage, traditions, and knowledge of your ancestors and passing them on to your descendants.

– Sustainability is good for your legacy and reputation. Living sustainably means leaving a positive impact on the world and being remembered as someone who cared about more than yourself. It also means setting a good example for your children and grandchildren and inspiring them to follow in your footsteps.


As you can see, sustainability is not only about the future, but also about the present. It is not only about others, but also about yourself. It is not only a responsibility, but also an opportunity.


You may be dead someday, but your actions today will have consequences for generations to come. You have the power to shape the world you want to live in and leave behind. You have the choice to be part of the problem or part of the solution.


So, should you care about sustainability? The answer is yes. You should care because it matters to you and to everyone else.