Sustainability . What your customers say

In today’s fast-paced world, where everyone’s trying to sell you something, it’s crucial to stand out. And what better way to do that than by not only working towards sustainability and implementing ESG principles, telling your story will get the results you deserve.

Marketing sustainability and getting involved with the community is more than slapping a green label on your products and calling it a day. Nope, that’s greenwashing, and people can see right through it.

So, how do you get the word out without falling into that trap? Social media is your best friend here. In the B2B world, LinkedIn is favourite. It’s where business owners, decision makers and influencers hang out, share ideas, and yes, even rally behind causes they believe in.

Are you new to LinkedIn and wondering how to get results? Don’t worry, it’s all about connecting with the right people and engaging actively. Start by optimizing your profile with a professional photo and a clear summary of your skills. Then, grow your network by connecting with colleagues, classmates, and industry leaders. Remember, it’s not just about the number of connections, but the quality of interactions you have. So, follow authors and those who post interesting comments for a while. Look up (or click on) #girtbysea, #smallbusinessowner and other interesting hashtags, and follow them too. Slowly inject your own comments. Ask for connections in time and ask those connections to follow you. Add a message when you do. Something like “Hi Cxxxx, I saw your comment and thought it was on target. Can we connect?”

Start to post regularly (remember to tag people who may benefit from what you have to say), share insightful content, and don’t hesitate to reach out for advice or opportunities. While it is a long game, with a bit of effort, you may see great results in no time!

Newsletters and flyers? They still work wonders! Especially when they tell your real story – the nitty-gritty of your sustainability efforts and how you’re not just talking the talk but walking the walk.

Remember, it’s not just a matter of ticking off boxes on your ESG activities checklist. You’ve got to tell your story as it is – raw and genuine. That’s what resonates with customers. That’s what gets them nodding along and thinking, “Hey, these guys are for real.” So go ahead, share your journey towards sustainability, warts and all.

Trust me; it’ll make all the difference.

Accross | Sustainable Ethical Services works with micro and small business owners to develop and implement simple, low-cost strategies to capitalise on the sustainable things they already have in place, and to identify and prioritise other easily achievable and affordable activities which can improve their standing with their customers and within their communities.